14/11/2010

Jaeger Lady.

Keeping up with my 'trust me I'm a grown up' faze, I have been scouring the web looking for inspiration for my wardrobe. In my dream world where I order from Net-a-porter daily and have unlimited access to unlimited Louboutins, I am a perfect mix of Isabel Marant (French grown up), Chloe (luxe grown up) and Calvin Klein (minimalist grown up). In reality I'm more 'steal-clothes-from-Fashionable-Mother's-wardrobe grown up' which isn't quite hitting the mark now my mother is in her All Saints de-constructed faze.

Hobbs suddenly has new relevance to me this year, maybe because I am mentally as well as fashionably growing up. It just seems to stock Proper Clothes at the moment, luxurious knitwear, stunning evening wear with proper boning and crinoline. Jigsaw also appeals to my new fashion self with its tailored jackets, sexy skirts and smart boots. But furthermore, I have found a new source of inspiration (even though the price points are more dream WW than the real life version) in Jaeger, the British brand that has been around since 1884 yet only properly on the high-fashion, luxury, fashion week, Vogue-featuring radar for a relatively short time now since the launch of the womenswear collection in 2005.

It is choc-full of lurrrvely pieces that as soon as I have really Grown Up and earn more/feel more sophisticated I would love to be dashing around town in every day. A beautiful camel coat means I can no longer think of any other alternatives, meaning that I shall once again be without a winter coat. The shoes are Proper Sexy Woman shoes, not your average slip on mid-heel office shoe. Dresses are wasp-waisted and lined, the ideal Grown Up Working Woman silhouette, and the eveningwear is super-luxe. Even the jewellery has more than a dash of exciting 'I was on the catwalk at Fashion Week' about it, but still classy enough to wear office-to-cocktails-at-Claridge's.

Moot over your own Jaeger wardrobe at www.jaeger.co.uk



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